Social media has transformed beauty standards, moving away from the traditional, narrow ideals seen in pop culture and advertising. Platforms like Instagram, TikTok, and YouTube feature creators of all sizes, shapes, and backgrounds, offering more inclusive representation beyond the typical size 0 model.

As body positivity grows, research shows that American women are getting bigger. A study found that the average American woman now wears a size 16-18, larger than the previously assumed size 14, with waist sizes increasing over the last two decades. Experts hope this knowledge helps both the apparel industry and women with their self-image.

Several factors contribute to this increase in body size, including lifestyle changes, cultural shifts, and genetics. While social media has contributed to global connectivity, it also plays a role in rising obesity rates by promoting unhealthy habits. The Mayo Clinic emphasizes that obesity is a serious health concern, not just a cosmetic one, increasing the risk of diseases like heart disease, diabetes, and cancer.

Ultimately, beauty is about embracing individuality, and social media can continue to promote this empowering message if used mindfully.