If you’ve ever wondered what “ALDI” actually means, you’re not alone. The name has a cool backstory that starts with two brothers and a small grocery store. Here’s the story behind the name and what makes ALDI special.

What ALDI Stands For
ALDI is short for Albrecht Diskont, meaning “Albrecht Discount” in German. The name comes from the Albrecht brothers, Karl and Theo, who took over their mom’s store in Essen, Germany, after World War II. They focused on providing affordable groceries, and in 1962, they combined their last name with their discount approach to create the name ALDI.

ALDI’s Humble Beginnings
When Karl and Theo started, they cut costs by eliminating fancy displays and brand-name products, focusing on essentials instead. Their minimalist approach proved successful, and by the 1950s, they had dozens of stores. However, a disagreement over selling cigarettes led to the company splitting into ALDI Nord (North) and ALDI Süd (South) in 1960. Interestingly, ALDI Nord owns Trader Joe’s.

What Makes ALDI Special
ALDI’s focus on affordability continues today with private-label products, a cart rental system (remember the quarter?), and a bring-your-own-bag policy—all helping keep prices low without sacrificing quality.

Why Shoppers Love ALDI
Shoppers love ALDI for its simplicity, affordability, and unique finds. The name, which honors the Albrecht brothers’ dedication to affordable groceries, feels even more meaningful when you consider the store’s history.

So next time you’re shopping, appreciate the history behind ALDI’s low prices and private-label goods. It’s a family story that makes every trip a little more special!