Online influencer sparks viral firestorm

Lucy Welcher, a social media influencer with nearly 20 million likes, sparked controversy with a TikTok post claiming she’s “too pretty” for work. In the now-deleted video, she expressed disdain for the daily grind, prompting backlash from netizens who criticized her as “shallow” and “entitled.”

Welcher’s video, posted on November 8, 2022, garnered swift condemnation for its perceived laziness and arrogance. Users rebuked her for equating employment with appearance, calling her out for her privileged attitude.

In response to the backlash, Welcher deleted the original clip, attributing it to a joke misunderstood by viewers. She defended herself against what she deemed “slander” on social media, clarifying misconceptions about her lifestyle and income.

@lucywelcherRemake of the most hated video I’ve ever made #SephoraGiveOrKeep #relatable #working #joke♬ original sound – LUCY

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