‘Aunt Jemima’ Brand Faces Backlash Over New Name

Aunt Jemima’s new name, Pearl Milling Company, has faced backlash online from users for sounding more like “gravel mining company” or “a James Bond villain.”

Twitter users quickly shared their feelings on the matter, with some threatening to switch to its competitors, Mrs. Butterworth’s or Log Cabin, because of the new name. “I think it sounds like a gravel mining company,” one person commented.

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